TEN HUT! Sgt. Sleeptight is on duty!

Justin Baum


Sgt. Sleeptight, a cute but tough teddy bear, protects children from bad dreams, fear of the dark and the nighttime anxiety that comes from having a deployed, injured or fallen parent. At ZZZ Bears, we're committed to giving back to the children of our nation’s heroes. That’s why we’ve partnered with the Tragedy Assistance Program for Survivors (TAPS) to donate Sgt. Sleeptight teddy bears every month to children who have recently lost a parent in the line of duty. If we win the USP Store Pitchoff, we’re going to use the money to expand the business beyond the military market by creating a second version of Sgt. Sleeptight – in both blue and pink camouflage. In addition, we’ll write and illustrate a children’s book to accompany the bear, and help even more children dream sweetly at night.